Latest news and tips
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Who is this for? Know your audience.
The one question that really needs an answer before you do anything.By Michelle StarkNovember 13, 2025 “Who is this actually for?” Ask that question before every campaign, email, or social post.Get it wrong—and you’re shouting into the void.Get it right—and your message lands like a perfectly timed punchline. Welcome to the single most important rule…
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How Google Analytics turns campaign guesses into successes.
By Michelle StarkNovember 13, 2025 The Quiet Hero of Small Business Marketing You launch a campaign. You spend money. You hope it works.Sound familiar? For most small businesses, marketing feels like throwing darts in the dark. But here’s the good news: Google Analytics (GA4) gives you a spotlight, a scoreboard, and a coach—all in one…